What Would Bill Murray Do?

I came across this article yesterday in which golfer Ken Hegan applies the "Bill Murray philosophy" on a recent golf trip to Columbia. He calls Bill the "world’s greatest explorer" and "a fearless man of action, charisma and substance." Ken was invited to play golf by the Colombian government and, after a brief history lesson, asks himself "What would Bill Murry do?"  

Once he realized that Murray would undoubtedly say "yes" to the request, Hegan used Bill's autobiography Cinderella Story: My Life in Golf as his guidebook to the risky Columbia. Drawing inspiration from the book, his golfing improved and the trip was a success. Read more at the National Post.